The Northern Baja tourism industry has suffered heavily from a number of serious image problems, most of them firmly grounded in reality. Along with a rising rate of kidnappings and shoot-outs among drug traffickers, rival criminal elements, and police, those who make a living from tourism have seen business erode because of the slumping American economy and long waits to return north across the border.
Business is especially slow in Rosarito Beach, where heads literally rolled in the streets during drug wars last year. According to the San Diego Union-Tribune, the number of visitors to that city declined from 20.3 million in 2006 to 18.6 in 2007. At the beginning of 2008, tourism there was off another 40 percent.
But spring breakers recently felt the pull south, lured by low prices, drink specials, the beach, and Baja’s party-hearty reputation. In addition to those who made their own arrangements, thousands of young people purchased packages through Southern California travel agencies specializing in group tours. Along with hotel rooms and entertainment, the packages included the presence of security forces, which no doubt reassure students ... and their parents.
Another group activity sure to lure athletes as well as party animals to northern Baja is the 28th Spring Rosarito to Ensenada Fun Ride. Held annually since 1980, the biking event is expected to draw 7,500 participants this year. Food, drinks, and a festival atmosphere are the rewards for those who finish the 50-mile ride, which starts at 10 AM April 19, 2008. See www.rosaritoensenada.com for more info.
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